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Smeye - Corporate identity - 2014

Smeye - Corporate identity - 2014













 

For our corporate’s identity we were in need of a frugal, modern and cheerful logo which creates happy emotions to the beholder. Thus, combining the words Smile  and  Eye we have created a completely new word, the <<Smeye>> which describes all the emotions and thoughts we want the beholder to feel when confronting our work.


As basic colors we use brown (reliability, stability, longevity, confidence) and orange (playful, cheerful, draws attention), meanwhile for the background we use a greenish blue (spirituality).